NORRISTOWN It’s easy to predict that the third time will be a charm for Progressive Housing Ventures LLC, with the renowned purveyor of innovative urban living having worked its magic twice before in Norristown.
On the heels of Arbor Heights and Arbor Mews, the company’s vision of 34 “stacked” town homes, collectively known as Arbor Knoll, will soon be under construction at 1529 DeKalb St., a site that many may remember as the former home of Ersine Tennis Club, now in the last stages of demolition.
A model home will likely be ready to entice potential homeowners with its easy-living design next spring, noted Sarah Peck, founder and CEO of Malvern-based Progressive Housing Ventures.
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At their annual Synergy awards ceremony, the Home Builders Associations of the four suburban counties of Philadelphia awarded the 2016 Townhome of the Year in its size category to the Hayden model at the Danley Townhomes, a unique new townhome community in Bryn Mawr. The Hayden model also received merit recognition for Best Interior Merchandising. The Hayden’s design, along with Danley’s convenient walkable location one block from the center of Bryn Mawr has spurred its strong success in the market. The Hayden has attracted downsizing empty nesters as well as professional couples and even families seeking a low maintenance, less expensive lifestyle with the freedom to walk one block to the heart of Bryn Mawr and its commuter train, restaurants, shops, theater, parks and schools. The interior merchandising appeals perfectly to this diverse target market. A crisp color palette of classic navy with medium blue hues and white and soft gray accents, along with richly diverse dark woods in the furniture and flooring has created a sophisticated yet comfortable transitional style décor. Hosted by the Home Builders associations of Montgomery, Bucks, Chester, and Delaware Counties and judged by an independent panel of industry experts, the annual Synergy Awards honor excellence in construction, design, sales and marketing by members.